SMS retention marketing · Indiana
SMS retention marketing for Indiana Shopify and DTC brands.
Restock alerts, short flash windows, delivery updates and time-critical win-back — with consent capture that holds up and send rules that respect quiet hours. Everything else stays in email.
Indiana specifics
How Indiana changes SMS retention marketing.
What we set up differently for a brand whose customers are in Indiana.
- SMS
Texting rules
Indiana Telephone Solicitation of Consumers law Ind. Code 24-4.7
- Covers texts
- Yes. SMS since 2011, and MMS and app messaging since 1 July 2024 (HEA 1240).
- Consent
- No sales texts to numbers on Indiana's own Do Not Call list unless the person expressly asked for them. There is no general existing-customer exemption.
- Quiet hours
- No quiet hours for texts.
- Frequency
- No frequency cap.
- Registration
- No registration for ordinary retailers; senders buy the quarterly Indiana list from the Attorney General to scrub against.
- Private right of action
- No private right of action. Attorney General penalties up to $10,000 for a first violation and $25,000 after, per text.
What we configure: Indiana texts go only to people who asked for them, or the list is scrubbed against the Indiana register; a past purchase alone is not treated as permission.
Source: Indiana Code Title 24 (Indiana General Assembly) · HEA 1240 (2024), enrolled
- ET
Send windows
Indiana spans 2 time zones
Eastern (most of the state) and Central (the northwest counties near Chicago and the southwest around Evansville). We schedule sends and SMS quiet hours on the subscriber's own zone, taken from their Shopify address, so a 10am send never lands at 9am or 11am for part of the list.
- CAL
Retail calendar
Peaks: the holiday peak, motorsport weekends and back-to-school
Indiana charges a single state sales tax rate, so campaign offers are priced and tested on the retail peaks rather than a tax angle.
Who this is for
Signs your Indiana store needs this now.
Three of the patterns we see most in the audit.
All six signs- 01
Consent
You are not sure your opt-ins would hold up
A pre-ticked box or a single “enter your number” field is not consent. Get this wrong and every text after it is a liability, not a channel.
- 02
Frequency
Unsubscribes climb after every send
SMS churn is unforgiving. If opt-outs spike with each campaign, the channel is being used for messages that belonged in email.
- 03
Attribution
You cannot say what SMS earned last month
Attentive and Klaviyo both attribute revenue per message. If the number is not in a report, SMS is a cost with a hopeful story attached.
What is included
Everything the retainer covers, in the order we build it.
Six steps and about six weeks to live: audit, strategy, build, launch, test, report.
How we work- 01
Consent audit and capture rebuild
Where numbers are collected, what the customer saw, what was stored. Then a two-step opt-in at checkout and in the pop-up, with the disclosure text and records that satisfy the TCPA and state rules.
- 02
Compliance rules in the sending logic
Federal quiet hours (8 a.m.–9 p.m. in the recipient’s local time) and the tighter state windows applied by area code, frequency caps, STOP and HELP handling, and a documented policy your team can show a lawyer.
- 03
The four SMS moments, built
Restock alerts from the waitlist, short flash windows with VIPs first, delivery and shipping updates, and one time-critical win-back text. Each written to be read in three seconds.
- 04
Email and SMS orchestration
Every SMS step lives inside the lifecycle flows next to its email steps, with rules for who gets which channel, so nobody gets both saying the same thing.
- 05
Segmentation for SMS
Engaged, VIP, waitlist, lapsed — SMS lists are smaller and sharper than email lists. Most of your subscribers should receive a text rarely; a few should receive them first.
- 06
Two-way inbox handling
Replies routed to your support tool or handled by us with agreed scripts, so the questions your best customers ask by text get answered.
- 07
Attribution and monthly reporting
Revenue per message and per flow, opt-out rate per send, and SMS share of total revenue — next to email in one report, so the channels are judged together.
- 08
Platform setup or migration
Attentive when SMS is the primary channel; Klaviyo SMS when one platform for both is the better trade. Numbers, short codes, toll-free verification and carrier registration handled.
Across Indiana
SMS retention marketing for brands in Indianapolis, Fort Wayne, Evansville, Carmel.
What clients said once the flows were live. The results sit under NDA; the words are theirs.
Churn dropped, reviews went up, and repeat orders followed. That was the whole point.
The flows just made sense. Customers were getting the right email at the right time and it showed.
Questions
SMS retention marketing in Indiana: questions
What does Indiana law change about SMS marketing?
Indiana Telephone Solicitation of Consumers law (Ind. Code 24-4.7) applies to marketing texts sent to Indiana numbers. Consent: No sales texts to numbers on Indiana's own Do Not Call list unless the person expressly asked for them. There is no general existing-customer exemption. Quiet hours: No quiet hours for texts. Frequency: No frequency cap. Indiana texts go only to people who asked for them, or the list is scrubbed against the Indiana register; a past purchase alone is not treated as permission.
What time should Indiana brands send marketing emails and texts?
Texts only inside the legal window in the subscriber's local time: No quiet hours for texts. For email we test send times per segment rather than guess, starting from mid-morning local time. Indiana covers Eastern (most of the state) and Central (the northwest counties near Chicago and the southwest around Evansville), so sends are split by zone.
When are Indiana's biggest retail moments?
The holiday peak, motorsport weekends and back-to-school. BFCM runs 27-30 November 2026 everywhere.
How much does SMS retention marketing cost for an Indiana brand?
Tier 1 is $3,500 a month, for brands doing $500K–$2M a year. Tier 2 is $5,500 a month, for scaling brands at $2M+. Every engagement starts with a free 60-minute audit, and the price is the same in every state.
What is SMS retention marketing?
SMS retention marketing uses text messages to bring existing customers back: restock and back-in-stock alerts, flash and early-access windows, delivery updates and time-critical win-back. It works because texts are read within minutes, which is also why it has to be used sparingly: every message needs a reason to interrupt someone's phone.
Is SMS marketing legal in the US?
Yes, with the right consent. Under the TCPA a brand needs express written consent before sending marketing texts, a clear way to opt out by replying STOP, sending outside quiet hours (8am to 9pm in the recipient's time zone under federal rules, stricter in some states) and a registered sender. We set up consent capture and send rules before the first campaign, because violations carry statutory damages per message.
Is SMS still worth it for retention?
For the right moments, yes. Texts are read far faster than email, so SMS earns its keep on restocks, limited windows and delivery updates. It stops working when it becomes a second newsletter, because opt-outs climb quickly. We keep it to two to four messages a month to engaged subscribers and report its revenue next to email so the comparison is honest.
Attentive or Klaviyo SMS?
Attentive when SMS is your primary retention channel and you want its capture tools and two-way features; Klaviyo SMS when you are already on Klaviyo and want one profile, one segment set and one report. The audit makes the call against your list and catalogue.
Retention experts
Let's talk email, SMS and the repeat revenue you actually want.
We work on Klaviyo, Omnisend, Brevo and Attentive. Ready when you are: talk to the person who will run your account, not a sales rep.
Get in touch