Blog category
Email & SMS
Automated email and SMS flows for DTC brands, from welcome to win-back: triggers, timing, copy, and when each channel has earned the message.
Latest
11 articles in Email & SMS.
Every piece is written from work on live accounts. No guest posts, no syndication.
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01Read
Beauty Email Marketing: How Skincare and Makeup Brands Turn a First Order Into a Routine
A retention playbook for beauty and skincare brands: the lifecycle map, replenishment timing, loyalty early access, subscription save flows and six brands' published results, checked on 13 October 2026.
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02Read
SMS vs Email Marketing: Which Flow Belongs on Which Channel
SMS is not a strategy, it is a delivery mechanism with different economics, etiquette and rules. Flow by flow, which channel has earned the message, and how to run both without sending everything twice.
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03Read
VIP Customer Flow: Early Access Beats a Bigger Discount
Deep discounts for your most loyal customers pay to cut margin on people who were going to buy anyway. How to define the tier, make recognition feel earned, and reward it with access instead.
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04Read
Win-Back Email Flow: Churn Is a Pattern Break, Not a Date
A single 90-day rule mistimes almost everybody. How to define lapsed against each customer's own cycle, what to send that is not a discount, and why the sunset protects every other flow.
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05Read
Replenishment Email Flow: Stop Guessing at Thirty Days
Your reorder cycle is a fact sitting in your order data, it differs per product, and calculating it is the whole job. How to work it out and time the flow before the customer…
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06Read
Post-Purchase Email Flow: Where the Second Order Is Won
The week after a first order is the most attentive your customer will ever be. What a post-purchase flow should send in that window, when to ask for the review, and when to stop.
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07Read
Cart Abandonment Flow: Answer the Right Objection
There are three reasons a cart gets abandoned: price, trust and timing. Most flows only answer price, usually with a discount. How to tell which one you have and build the sequence for it.
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08Read
Browse Abandonment: The Flow Most Brands Get Backwards
Browse abandonment has the biggest audience and the weakest signal of any flow. The trigger rules, the timing, and the suppressions that stop it costing you subscribers.
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09Read
The Welcome Email Flow: What to Send in the First 14 Days
A welcome flow is not one email with a discount code. Five emails over fourteen days, each with one job, and the rules that decide when the offer belongs.
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10Read
We tested asking for the email last instead of first. It roughly doubled opt-ins on its own.
We tested asking for the email last instead of first, and it roughly doubled opt-ins on its own. A ecommerce retention marketing Community thread posted this result and the replies mostly argued about whether…
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11Read
Are fullscreen popups actually back, or are we just rebranding intrusive popups with better UX?
Are fullscreen popups actually back, or are we just rebranding intrusive popups with better UX? A thread on ecommerce retention marketing Community raised this exact question and never got a straight answer. Brands are…
Start here
The guides, not the blog posts.
Three pages that answer most of what brands ask before the first call.
- 01
Retention marketing guide
What retention marketing covers, the five service lines, and where each flow sits in the lifecycle.
- 02
The ten automated flows
Every flow explained: its trigger, its job, and the mistake that stops it working.
- 03
Retention ROI calculator
Enter order volume, AOV and repeat rate to size what a realistic lift is worth over twelve months.