ROI calculator
What is your retention revenue potential?
Adjust your store metrics to see how much revenue your email and SMS programme could generate over twelve months. No login, no email address; the numbers stay in your browser.
Checking — enter its numbers below.
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Automated flows
$0/ year opportunity
- Your current flows
- $0/yr
- Flow revenue potentialengaged list × order rate × AOV × 12
- +$0/yr
- Opportunity gapadditional flow revenue vs current
- +$0/yr
Campaigns
$0/ year
- Revenue per campaignengaged list × order rate × AOV
- $0
- Monthly4 campaigns
- +$0/mo
- Annual campaign revenue
- +$0/yr
Twelve-month potential
$0/ year, flows and campaigns
At this revenue the fit is Tier 1 at $3,500 a month —
Read this against my accountFlow potential is engaged list × placed order rate × average order value × 12. Campaign revenue assumes four sends a month at the same rate. Both are conservative: a tuned programme usually beats the benchmark rate within two quarters.
Questions
About the numbers
Where do the benchmark rates come from?
Placed order rate per recipient, by vertical, from the platforms' own published benchmarks for automated flows. They are a floor, not a target: a segmented programme with a warm list typically runs above them.
Why does the calculator ask for engaged subscribers, not list size?
Because revenue comes from people who still open. A 200,000-contact list with 12,000 engaged behaves like a 12,000 list, and pretending otherwise inflates every number on this page.
What happens with the numbers I enter?
Nothing. The calculation runs in your browser and no field is sent anywhere. If you want the same numbers read against your real account, book the free audit.
Retention experts
Let's talk email, SMS and the repeat revenue you actually want.
We work on Klaviyo, Omnisend, Brevo and Attentive. Ready when you are: talk to the person who will run your account, not a sales rep.
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