Blog category
BFCM
Black Friday and Cyber Monday retention for Shopify brands: list warm-up, BFCM flows and campaigns, deliverability, and turning holiday buyers into repeat customers.
Latest
7 articles in BFCM.
Every piece is written from work on live accounts. No guest posts, no syndication.
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01Read
Black Friday SMS Marketing: Strategies, Campaign Ideas & Examples for Ecommerce Brands
By the Tuesday before Thanksgiving, your customers’ inboxes are full, paid social costs are climbing, and every brand they have ever bought from is announcing a sale. Email still does a lot of the…
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02Read
BFCM Email Marketing: The Complete Guide to Higher Revenue Without the Spam Folder
Most brands lose more BFCM revenue to a spam folder than to a bad discount. Inboxes are more crowded during Black Friday and Cyber Monday than at any other point in the year, and…
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03Read
BFCM Retention Audit: 15 Things Shopify Brands Should Fix Before Black Friday
Every Shopify brand plans for Black Friday traffic. Almost none of them plan for what happens to that traffic after the order confirmation email goes out. Shopify merchants generated $14.6 billion in sales over…
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04Read
Post-BFCM Customer Retention: A Day-by-Day Playbook for the 45 Days After Black Friday
Post-BFCM customer retention is the work of turning the shoppers who bought over Black Friday weekend into second-time buyers, and it is won or lost in the 45 days after the sale. This playbook…
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05Read
BFCM 2026 Planning Timeline: Dates, a 90-Day Retention Calendar and Offers That Protect Margin
BFCM 2026 runs from Black Friday on 27 November to Cyber Monday on 30 November, and the retention work that decides whether those buyers come back starts about 90 days earlier. This guide is…
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06Read
BFCM Retention Flows: The Complete Klaviyo Setup Guide(2026)
Most Shopify brands walk into BFCM with a promo calendar and a hope. Campaigns get written, discounts get scheduled, and then the sale opens and the inbox goes quiet the moment someone doesn’t click…
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07Read
BFCM Retention Strategy: What to Set Up Before Black Friday to Keep the Customers You Win
Learn how to build a BFCM retention marketing strategy that turns one-time holiday buyers into repeat customers with proven email and SMS flows.
Start here
The guides, not the blog posts.
Three pages that answer most of what brands ask before the first call.
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Retention marketing guide
What retention marketing covers, the five service lines, and where each flow sits in the lifecycle.
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The ten automated flows
Every flow explained: its trigger, its job, and the mistake that stops it working.
- 03
Retention ROI calculator
Enter order volume, AOV and repeat rate to size what a realistic lift is worth over twelve months.