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Omnisend

Omnisend, for brands that want email and SMS in one workflow.

Omnisend puts email, SMS and push in a single automation, which suits catalogue-heavy stores that do not want two platforms and two reports. We build the automations, the segments and the calendar.

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OmnisendShopify Partners

Built on Omnisend. One automation carrying email and SMS, built on your catalogue and order history.

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What we build on Omnisend

Omnisend, built properly.

Best where email and SMS should be planned together and the team wants one tool, one report and a simpler monthly bill.

  1. 01

    Automations that carry both channels

    One workflow for welcome, cart, browse, post-purchase, replenishment and win-back, with the SMS steps placed where a text genuinely beats an email rather than duplicating it.

  2. 02

    Product and category segmentation

    Segments from what people bought, browsed and how recently, so a candle buyer and a furniture buyer do not receive the same replenishment timing.

  3. 03

    Forms and capture

    Exit-intent, signup boxes and landing pages set up for consent that holds, feeding the segments rather than one undifferentiated list.

  4. 04

    Campaign calendar

    Four to eight sends a month planned around your launches and peaks, segmented, with the SMS overlap rules decided up front.

  5. 05

    Reporting on revenue

    Omnisend attributes revenue per automation and campaign; that is the number in your monthly report, next to repeat rate and channel share.

  6. 06

    Migration to or from Omnisend

    Lists, consent history and automations moved with the reputation warmed — in either direction, if the audit says the platform is wrong for your catalogue.

How we work

Six steps, six weeks to live, then monthly.

The process is the same on every platform; what changes is what we can build inside Omnisend.

Week 1

We read your account before we touch it.

Where the revenue is leaking

Every flow, every campaign, list health, deliverability, segment logic and the revenue each piece attributes. You get the gaps ranked by money, not by opinion.

  1. 01Flow-by-flow revenue and send volume
  2. 02List capture, engagement and suppression health
  3. 03Deliverability: domains, complaint rate, inbox placement
  4. 04Segment logic against actual order data
  5. You get: A written audit with the first 90 days planned.

Week 2

RFM segments from your orders, and a calendar built around your peaks.

Segments and the calendar

Recency, frequency and monetary tiers from real order history; lifecycle stages; a campaign calendar that starts with your seasons, not a template.

  1. 01RFM and lifecycle segmentation
  2. 02Offer ladder by segment (who gets a discount, who never does)
  3. 03Send-time and frequency rules
  4. 04Campaign calendar for the next quarter
  5. You get: A strategy document your team can run without us.

Weeks 3–5

The core flows, written and designed for your brand.

Flows and templates

Welcome, browse and cart abandonment, post-purchase, replenishment, win-back and VIP — each with copy, design, timing and the split tests already planned.

  1. 01Copy and design per flow, on-brand
  2. 02Trigger, filter and timing logic checked against real orders
  3. 03Templates your team can reuse for campaigns
  4. 04SMS steps where they earn their place
  5. You get: Flows live, documented, with QA screenshots.

Week 6

Ramped sends, warmed domains, no spike.

Go-live without a deliverability hit

New flows go live in stages so engagement stays high and the sending reputation you have is protected. Campaigns start on the calendar from strategy.

  1. 01Staged rollout by segment
  2. 02Domain and IP warm-up if needed
  3. 03First campaigns on the new calendar
  4. 04Reporting dashboard set up
  5. You get: Everything running, with a baseline recorded.

Monthly

Subject lines, offers, timing and creative — one variable at a time.

A/B tests with a hypothesis

Every test has a written hypothesis and a minimum sample. Winners roll into the flows; losers are documented so nobody re-tests them.

  1. 01Subject line and preview text
  2. 02Offer type and depth by segment
  3. 03Send time and flow delays
  4. 04Design and layout variants
  5. You get: A test log with results and the next tests queued.

Monthly

One report: what each flow and campaign earned, and what changes next.

Revenue, not open rates

Attributed revenue by flow and campaign, list growth, repeat-purchase rate, email and SMS share of store revenue — and the plan for next month.

  1. 01Revenue by flow and campaign
  2. 02Repeat rate and LTV movement
  3. 03List and deliverability health
  4. 04Next month’s calendar and tests
  5. You get: A monthly report and a 30-minute review call.

Engagement options

Two tiers. The price is on the page.

Platform fees are billed to you directly by Omnisend and stay in your name.

A 60-minute call with your account open: every flow, campaign and segment read, the gaps ranked by revenue, written up the same day.

Free60 minutes

No pitch deck · if we are not the right fit, we say so

  • 60 minutes, on a call, with your account open
  • A written summary of the gaps, ranked by revenue
  • No pitch deck. If we are not the right fit, we say so
Book the audit

Tier 1 · per month

For brands doing $500K–$2M a year.

$3,500

Month to month after the first 90 days · everything below included

  • Full flow stack: welcome, browse, cart, post-purchase, replenishment, win-back, VIP
  • Monthly campaign calendar, written and designed
  • Segmentation and list health management
  • Deliverability monitoring
  • Monthly revenue report and review call
Start with the audit

Most scaling brands

Tier 2 · per month

For scaling brands at $2M+.

$5,500

Month to month after the first 90 days · everything below included

  • Everything in Tier 1
  • SMS strategy, consent capture and flows
  • Structured A/B testing programme with a test log
  • Quarterly lifecycle deep-dive and re-segmentation
  • Loyalty and VIP programme design
  • Priority turnaround on campaigns
Start with the audit

Brands above $10M, multi-store groups and platform migrations are scoped individually after the audit.

Questions

Frequently asked questions

What is an Omnisend agency?

An Omnisend agency is a team that builds and runs a store's email and SMS inside Omnisend: account setup and migration, automations, segmentation and campaigns. We work on Omnisend for Shopify and ecommerce brands, inside your own account.

What does Omnisend do?

Omnisend is an email and SMS marketing platform for ecommerce, with pre-built automations, a campaign builder, signup forms and segmentation in one workflow. It integrates natively with Shopify and suits brands that want email and SMS managed together without a separate SMS tool.

Is Omnisend any good?

For many Shopify brands, yes: it is quicker to set up than Klaviyo, keeps SMS in the same workflow and is often cheaper at the same list size. Klaviyo goes further on segmentation depth and data. Which one is right depends on your catalogue and team, which the free audit answers against your own account.

Omnisend or Klaviyo?

Klaviyo goes deeper on catalogue logic and predictive data; Omnisend is simpler, cheaper at list scale, and keeps email and SMS in one workflow. The audit answers it against your catalogue, list size and how your team works. We work on both.

Can you move us from Mailchimp to Omnisend?

Yes — list, consent history and segments moved intact, automations rebuilt properly rather than exported, sending warmed before volume moves.

Does Omnisend handle SMS compliance?

The platform provides the tooling; the compliance is a build decision. We set consent capture, quiet hours by area code, frequency caps and STOP handling as part of the work.

Do you work in our account?

Yes, as a user on your own Omnisend account. Everything built stays yours.

The other platforms

We work on all four.

Which one fits is a question the audit answers against your catalogue and list.

  1. 01

    Klaviyo

    Best for Shopify catalogues where the product data does the work: predictive fields, catalogue blocks and order-based segments are where Klaviyo earns its price.

    Klaviyo
  2. 02

    Brevo

    Best where transactional volume is high and inconsistent branding or split sending reputation is costing you inbox placement.

    Brevo
  3. 03

    Attentive

    Best where SMS is the primary retention channel — high repeat frequency, restock-driven demand, or an audience that genuinely prefers text.

    Attentive

Retention experts

Let's talk email, SMS and the repeat revenue you actually want.

We work on Klaviyo, Omnisend, Brevo and Attentive. Ready when you are: talk to the person who will run your account, not a sales rep.

Get in touch
Book a free 60-minute audit