Customer retention & win-back for Michigan Shopify and DTC brands.

The federal rules apply to every marketing text: prior express written consent before marketing texts, no telephone solicitations before 8am or after 9pm in the recipient's local time, the National Do Not Call Registry, and opt-outs honoured promptly (the TCPA and the FCC's rules at 47 CFR 64.1200). We also check Michigan's own telemarketing statute before launch and configure to whichever rule is stricter.

Texts only inside the legal window in the subscriber's local time: 8am to 9pm under the federal rules, or narrower where a state requires it. For email we test send times per segment rather than guess, starting from mid-morning local time. Michigan covers Eastern (most of the state) and Central (Gogebic, Iron, Dickinson and Menominee counties in the Upper Peninsula), so sends are split by zone.

The holiday peak, summer lake tourism and the automotive show calendar. BFCM runs 27-30 November 2026 everywhere.

Tier 1 is $3,500 a month, for brands doing $500K–$2M a year. Tier 2 is $5,500 a month, for scaling brands at $2M+. Every engagement starts with a free 60-minute audit, and the price is the same in every state.

Customer retention is keeping the customers you already have buying from you instead of a competitor. In a Shopify store it shows up as repeat orders, a shorter gap between orders and customers who stay active for years rather than months.

Customer retention rate is ((customers at the end of the period minus new customers gained in it) divided by customers at the start) times 100. For ecommerce, repeat purchase rate is often more useful: the share of customers who placed a second order within a set window, usually twelve months.

It depends on the category. For most Shopify stores a repeat purchase rate of 20% to 30% within twelve months is typical; consumables, beauty and pet supplies run higher, one-off purchases like furniture lower. So 20% can be healthy for a mattress brand and a warning sign for a coffee brand. Track your own rate by cohort before comparing it with anyone else's.

The version most people quote is recognition, relationships and rewards: customers stay when they feel known, are spoken to as individuals and are rewarded for coming back. An older loyalty-economics version is retention, related sales and referrals, which measures the same thing from the business side. In practice they map to VIP recognition, lifecycle flows and a loyalty programme.