Attentive
Attentive, where SMS is the primary channel and not a bolt-on.
Attentive exists for brands whose customers reply to texts: waitlists that convert in minutes, flash windows that close in hours, and a subscriber list worth more per head than the email list. It needs consent and restraint to stay that way.
Built on Attentive. Consent that holds up, four moments that earn a text, and revenue reported next to email.
What we build on Attentive
Attentive, built properly.
Best where SMS is the primary retention channel — high repeat frequency, restock-driven demand, or an audience that genuinely prefers text.
- 01
Consent capture that holds up
Two-step opt-in at checkout and in the on-site unit, with the disclosure text and records that satisfy the TCPA and the stricter state statutes.
- 02
Compliant send rules
Federal quiet hours in the recipient's local time, tighter state windows applied by area code, frequency caps, and STOP and HELP handling — in the send logic, not in someone's memory.
- 03
The four moments
Restock alerts from the waitlist, short flash windows with VIPs first, delivery and shipping updates, and one time-critical win-back. Everything else stays in email.
- 04
Two-way conversations
Replies routed to your support tool or handled by us with agreed scripts — people reply to texts, and those replies are your most engaged customers asking a question.
- 05
Email and SMS orchestration
SMS steps sit inside the lifecycle flows next to their email steps with channel rules, so nobody gets the same offer twice in one day.
- 06
Attribution and reporting
Revenue per message and per flow, opt-out rate per send, and SMS share of total revenue — in the same monthly report as email.
How we work
Six steps, six weeks to live, then monthly.
The process is the same on every platform; what changes is what we can build inside Attentive.
Week 1
We read your account before we touch it.
Where the revenue is leaking
Every flow, every campaign, list health, deliverability, segment logic and the revenue each piece attributes. You get the gaps ranked by money, not by opinion.
- 01Flow-by-flow revenue and send volume
- 02List capture, engagement and suppression health
- 03Deliverability: domains, complaint rate, inbox placement
- 04Segment logic against actual order data
- You get: A written audit with the first 90 days planned.
Week 2
RFM segments from your orders, and a calendar built around your peaks.
Segments and the calendar
Recency, frequency and monetary tiers from real order history; lifecycle stages; a campaign calendar that starts with your seasons, not a template.
- 01RFM and lifecycle segmentation
- 02Offer ladder by segment (who gets a discount, who never does)
- 03Send-time and frequency rules
- 04Campaign calendar for the next quarter
- You get: A strategy document your team can run without us.
Weeks 3–5
The core flows, written and designed for your brand.
Flows and templates
Welcome, browse and cart abandonment, post-purchase, replenishment, win-back and VIP — each with copy, design, timing and the split tests already planned.
- 01Copy and design per flow, on-brand
- 02Trigger, filter and timing logic checked against real orders
- 03Templates your team can reuse for campaigns
- 04SMS steps where they earn their place
- You get: Flows live, documented, with QA screenshots.
Week 6
Ramped sends, warmed domains, no spike.
Go-live without a deliverability hit
New flows go live in stages so engagement stays high and the sending reputation you have is protected. Campaigns start on the calendar from strategy.
- 01Staged rollout by segment
- 02Domain and IP warm-up if needed
- 03First campaigns on the new calendar
- 04Reporting dashboard set up
- You get: Everything running, with a baseline recorded.
Monthly
Subject lines, offers, timing and creative — one variable at a time.
A/B tests with a hypothesis
Every test has a written hypothesis and a minimum sample. Winners roll into the flows; losers are documented so nobody re-tests them.
- 01Subject line and preview text
- 02Offer type and depth by segment
- 03Send time and flow delays
- 04Design and layout variants
- You get: A test log with results and the next tests queued.
Monthly
One report: what each flow and campaign earned, and what changes next.
Revenue, not open rates
Attributed revenue by flow and campaign, list growth, repeat-purchase rate, email and SMS share of store revenue — and the plan for next month.
- 01Revenue by flow and campaign
- 02Repeat rate and LTV movement
- 03List and deliverability health
- 04Next month’s calendar and tests
- You get: A monthly report and a 30-minute review call.
Engagement options
Two tiers. The price is on the page.
Platform fees are billed to you directly by Attentive and stay in your name.
A 60-minute call with your account open: every flow, campaign and segment read, the gaps ranked by revenue, written up the same day.
Free60 minutes
No pitch deck · if we are not the right fit, we say so
- 60 minutes, on a call, with your account open
- A written summary of the gaps, ranked by revenue
- No pitch deck. If we are not the right fit, we say so
Tier 1 · per month
For brands doing $500K–$2M a year.
$3,500
Month to month after the first 90 days · everything below included
- Full flow stack: welcome, browse, cart, post-purchase, replenishment, win-back, VIP
- Monthly campaign calendar, written and designed
- Segmentation and list health management
- Deliverability monitoring
- Monthly revenue report and review call
Most scaling brands
Tier 2 · per month
For scaling brands at $2M+.
$5,500
Month to month after the first 90 days · everything below included
- Everything in Tier 1
- SMS strategy, consent capture and flows
- Structured A/B testing programme with a test log
- Quarterly lifecycle deep-dive and re-segmentation
- Loyalty and VIP programme design
- Priority turnaround on campaigns
Brands above $10M, multi-store groups and platform migrations are scoped individually after the audit.
Questions
Frequently asked questions
What is Attentive?
Attentive is an SMS and email marketing platform ecommerce brands use for text message marketing at scale: two-step consent capture, automated SMS journeys, campaigns and compliance tooling. It is software, not an agency, so brands usually pair it with an in-house team or an agency to run the programme.
How much does Attentive SMS cost?
Attentive quotes on contract, based mainly on message volume, with carrier fees passed through per message. That platform cost is billed to you by Attentive; our work on Attentive sits in Tier 2 at $5,500 a month.
Attentive or Klaviyo SMS?
Attentive when SMS is your primary retention channel and you want its capture tooling and two-way features. Klaviyo SMS when you are already on Klaviyo and want one profile, one segment set and one report. The audit decides against your list and catalogue.
Is SMS included in Tier 1?
No. SMS strategy, consent capture and flows sit in Tier 2 at $5,500 a month, because doing it properly means compliance work, not just writing texts.
How many texts a month is safe?
Two to four to engaged subscribers for most brands, with VIPs and waitlists receiving more only when there is a reason. Opt-out rate per send tells you when to stop.
Can you fix consent we collected badly?
We can rebuild capture going forward and re-permission the existing list with a clear opt-in. We will not send marketing texts to numbers without documented consent.
Who pays the carrier fees?
Attentive bills you directly for platform and message costs. Our fee covers the work.
The other platforms
We work on all four.
Which one fits is a question the audit answers against your catalogue and list.
- 01Klaviyo
Klaviyo
Best for Shopify catalogues where the product data does the work: predictive fields, catalogue blocks and order-based segments are where Klaviyo earns its price.
- 02Omnisend
Omnisend
Best where email and SMS should be planned together and the team wants one tool, one report and a simpler monthly bill.
- 03Brevo
Brevo
Best where transactional volume is high and inconsistent branding or split sending reputation is costing you inbox placement.
Retention experts
Let's talk email, SMS and the repeat revenue you actually want.
We work on Klaviyo, Omnisend, Brevo and Attentive. Ready when you are: talk to the person who will run your account, not a sales rep.
Get in touch