Florida · ET
Retention marketing for Florida Shopify brands.
Email, SMS and lifecycle flows on Klaviyo, Omnisend, Brevo or Attentive, set up for how Florida actually buys: the Florida Telephone Solicitation Act decides how texts can go out, sends land on Eastern Time, and the calendar peaks around snowbird season, spring break and hurricane-prep buying.
Services in Florida
What we build for Florida brands.
The same five services we run everywhere, each set up for this state's rules and calendar.
- 01
Email retention marketing in Florida
Seven flows written against your order data, a campaign calendar built around your seasons, and a monthly number that says what each one earned.
- 02SMS
SMS retention marketing in Florida
Restock alerts, short flash windows, delivery updates and time-critical win-back — with consent capture that holds up and send rules that respect quiet hours.
- 03Ecommerce retention programme
Ecommerce retention programme in Florida
Flows that know your products, campaigns that merchandise, reorder cycles read from real order data, a testing programme and a revenue report — one team, one monthly fee, from $3,500.
- 04DTC
DTC retention marketing in Florida
Direct-to-consumer brands win or lose a customer in the first three months.
- 05Customer retention & win-back
Customer retention & win-back in Florida
Churn prediction from your order data, reactivation programmes that do not race to the bottom on discounts, and a loyalty programme designed around the behaviour you want — not the points you can afford.
Florida specifics
What changes when your customers are in Florida.
Four things decide how a retention programme runs here. They are configured in the flows, not left to chance.
- SMS
Texting rules
Florida Telephone Solicitation Act Fla. Stat. §§ 501.059, 501.616
- Covers texts
- Yes. Marketing texts are telephone solicitations under the Act (amended 2021 and 2023).
- Consent
- Prior express written consent where an automated system selects and dials numbers. A checkbox or an affirmative reply counts as the signature.
- Quiet hours
- 8am to 8pm in the recipient's local time (§ 501.616). Florida area codes are presumed to be Florida residents.
- Frequency
- No more than 3 messages on the same subject in 24 hours.
- Registration
- Telemarketing licence and $50,000 bond, with exemptions for existing customers and qualifying retail and catalog sellers.
- Private right of action
- $500 per violation, $1,500 if wilful. For texts, a consumer must reply STOP and wait 15 days before suing.
What we configure: Flows are capped at 3 texts per 24 hours per subject for Florida numbers, sends stay inside 8am to 8pm, and STOP is processed at once.
Source: Fla. Stat. § 501.059 (Florida Legislature) · 2023 amendment summary (Florida Senate)
- ET
Send windows
Florida spans 2 time zones
Eastern (most of the state) and Central (Panhandle west of the Apalachicola River). We schedule sends and SMS quiet hours on the subscriber's own zone, taken from their Shopify address, so a 10am send never lands at 9am or 11am for part of the list.
- CAL
Retail calendar
Peaks: snowbird season, spring break and hurricane-prep buying
Florida runs a sales-tax holiday a year, and campaigns in those windows lead with the tax saving. Hurricane supplies such as batteries, generators and tarps have been exempt all year since August 2025.
- Back-to-school sales-tax holiday 20 July to 20 August every year: clothing and shoes up to $100, school supplies up to $50, personal computers up to $1,500
Source: Florida revenue department
- FL
Where the brands are
Miami, Tampa, Orlando, Jacksonville
- Miami Cross-border D2C & wholesale
- Tampa Retail & multi-location POS
- Orlando Tourism & licensed merch
- Jacksonville Distribution & B2B
How we work
Six steps, six weeks to live, then monthly.
Each step ends with something written down. If we disappeared after step two you would still have a plan your team could run.
Week 1
We read your account before we touch it.
Where the revenue is leaking
Every flow, every campaign, list health, deliverability, segment logic and the revenue each piece attributes. You get the gaps ranked by money, not by opinion.
- 01Flow-by-flow revenue and send volume
- 02List capture, engagement and suppression health
- 03Deliverability: domains, complaint rate, inbox placement
- 04Segment logic against actual order data
- You get: A written audit with the first 90 days planned.
Week 2
RFM segments from your orders, and a calendar built around your peaks.
Segments and the calendar
Recency, frequency and monetary tiers from real order history; lifecycle stages; a campaign calendar that starts with your seasons, not a template.
- 01RFM and lifecycle segmentation
- 02Offer ladder by segment (who gets a discount, who never does)
- 03Send-time and frequency rules
- 04Campaign calendar for the next quarter
- You get: A strategy document your team can run without us.
Weeks 3–5
The core flows, written and designed for your brand.
Flows and templates
Welcome, browse and cart abandonment, post-purchase, replenishment, win-back and VIP — each with copy, design, timing and the split tests already planned.
- 01Copy and design per flow, on-brand
- 02Trigger, filter and timing logic checked against real orders
- 03Templates your team can reuse for campaigns
- 04SMS steps where they earn their place
- You get: Flows live, documented, with QA screenshots.
Week 6
Ramped sends, warmed domains, no spike.
Go-live without a deliverability hit
New flows go live in stages so engagement stays high and the sending reputation you have is protected. Campaigns start on the calendar from strategy.
- 01Staged rollout by segment
- 02Domain and IP warm-up if needed
- 03First campaigns on the new calendar
- 04Reporting dashboard set up
- You get: Everything running, with a baseline recorded.
Monthly
Subject lines, offers, timing and creative — one variable at a time.
A/B tests with a hypothesis
Every test has a written hypothesis and a minimum sample. Winners roll into the flows; losers are documented so nobody re-tests them.
- 01Subject line and preview text
- 02Offer type and depth by segment
- 03Send time and flow delays
- 04Design and layout variants
- You get: A test log with results and the next tests queued.
Monthly
One report: what each flow and campaign earned, and what changes next.
Revenue, not open rates
Attributed revenue by flow and campaign, list growth, repeat-purchase rate, email and SMS share of store revenue — and the plan for next month.
- 01Revenue by flow and campaign
- 02Repeat rate and LTV movement
- 03List and deliverability health
- 04Next month’s calendar and tests
- You get: A monthly report and a 30-minute review call.
Real retention work
What clients said once the flows were live.
Shopify brands we have built for. The same team and the same flows work for Florida brands.
The flows just made sense. Customers were getting the right email at the right time and it showed.
We went from batch-and-blast to actually strategic. The difference in engagement was immediate.
Questions
Retention marketing in Florida: questions
Do you work with Florida Shopify brands remotely?
Yes. Retention work runs inside your Klaviyo, Omnisend, Brevo or Attentive account and your Shopify order data, so where we sit does not change the build. Calls are booked in Eastern Time, and sends are scheduled on each subscriber's own time zone.
What does Florida law change about SMS marketing?
Florida Telephone Solicitation Act (Fla. Stat. §§ 501.059, 501.616) applies to marketing texts sent to Florida numbers. Consent: Prior express written consent where an automated system selects and dials numbers. A checkbox or an affirmative reply counts as the signature. Quiet hours: 8am to 8pm in the recipient's local time (§ 501.616). Florida area codes are presumed to be Florida residents. Frequency: No more than 3 messages on the same subject in 24 hours. Flows are capped at 3 texts per 24 hours per subject for Florida numbers, sends stay inside 8am to 8pm, and STOP is processed at once.
What time should Florida brands send marketing emails and texts?
Texts only inside the legal window in the subscriber's local time: 8am to 8pm in the recipient's local time (§ 501.616). Florida area codes are presumed to be Florida residents. For email we test send times per segment rather than guess, starting from mid-morning local time. Florida covers Eastern (most of the state) and Central (Panhandle west of the Apalachicola River), so sends are split by zone.
When are Florida's biggest retail moments?
Snowbird season, spring break and hurricane-prep buying. The sales-tax holiday (Back-to-school sales-tax holiday, 20 July to 20 August every year) get their own campaigns. BFCM runs 27-30 November 2026 everywhere.
How much does a retention agency cost for a Florida brand?
Tier 1 is $3,500 a month, for brands doing $500K–$2M a year. Tier 2 is $5,500 a month, for scaling brands at $2M+. Every engagement starts with a free 60-minute audit, and the price is the same in every state.
Which platforms do you build on?
Klaviyo, Omnisend, Brevo and Attentive. We build inside the platform you already run on, and we tell you on the audit call if a move would pay for itself.
How long until the flows are live?
About six weeks: audit, strategy, build, launch, then testing and a monthly report. Each step ends with something written down that your team can keep.
Do you only work with Florida brands?
No. The same team works with Shopify and DTC brands across the US, the UK, Ireland and Europe. This page covers what is specific to selling to Florida customers.
What happens on the free audit?
Sixty minutes with your account open: every flow, campaign and segment read, the gaps ranked by revenue, and a written summary the same day. No pitch deck.
Retention experts
Let's talk email, SMS and the repeat revenue you actually want.
We work on Klaviyo, Omnisend, Brevo and Attentive. Ready when you are: talk to the person who will run your account, not a sales rep.
Get in touch