Ecommerce retention programme · Florida
Ecommerce retention programme for Florida Shopify and DTC brands.
Flows that know your products, campaigns that merchandise, reorder cycles read from real order data, a testing programme and a revenue report — one team, one monthly fee, from $3,500.
Florida specifics
How Florida changes ecommerce retention programme.
What we set up differently for a brand whose customers are in Florida.
- CAL
Retail calendar
Peaks: snowbird season, spring break and hurricane-prep buying
Florida runs a sales-tax holiday a year, and campaigns in those windows lead with the tax saving. Hurricane supplies such as batteries, generators and tarps have been exempt all year since August 2025.
- Back-to-school sales-tax holiday 20 July to 20 August every year: clothing and shoes up to $100, school supplies up to $50, personal computers up to $1,500
Source: Florida revenue department
- FL
Where the brands are
Miami, Tampa, Orlando, Jacksonville
- Miami Cross-border D2C & wholesale
- Tampa Retail & multi-location POS
- Orlando Tourism & licensed merch
- Jacksonville Distribution & B2B
- ET
Send windows
Florida spans 2 time zones
Eastern (most of the state) and Central (Panhandle west of the Apalachicola River). We schedule sends and SMS quiet hours on the subscriber's own zone, taken from their Shopify address, so a 10am send never lands at 9am or 11am for part of the list.
Who this is for
Signs your Florida store needs this now.
Three of the patterns we see most in the audit.
All six signs- 01
Ownership
Retention is nobody’s job
The paid team owns acquisition, the founder writes the newsletter when there is time, and the flows were set up by whoever built the store. That is how email ends up at 12% of revenue.
- 02
Catalogue
Every email shows the same five products
If your flows do not know what someone bought, browsed or ran out of, they cannot recommend the right thing. Catalogue-aware email is the difference between a newsletter and a store.
- 03
Reorders
Consumables are not being reordered on time
Median days between orders exists in your order data, per product. A replenishment flow that ignores it sends too early or too late — both lose the sale.
What is included
Everything the retainer covers, in the order we build it.
Six steps and about six weeks to live: audit, strategy, build, launch, test, report.
How we work- 01
Audit and 90-day plan
The account, the flows, the list, the catalogue and the order history — then a ranked plan for the first quarter with the revenue each item is expected to move.
- 02
Catalogue-aware flows
Welcome, browse, cart, post-purchase, replenishment, win-back and VIP, each pulling products by behaviour: what was viewed, bought, left behind or is about to run out.
- 03
Reorder cycles from real order data
Replenishment timing set per product from median days between orders, not a guessed 30-day delay. Adjusted as the data moves.
- 04
Merchandising in email
Best-sellers, new arrivals, low-stock and bundles placed in flows and campaigns by segment, so email sells the catalogue the way the store does.
- 05
Monthly campaign calendar
Four to eight campaigns a month on a quarterly calendar built around your launches, seasons and peaks — BFCM planned in August, not November.
- 06
Segmentation and offer strategy
RFM and lifecycle segments from Shopify orders; an offer ladder that protects margin on loyal customers and spends incentives where they change behaviour.
- 07
Testing programme
Two to four tests a month with written hypotheses and minimum samples; winners rolled into flows, results logged.
- 08
List growth and deliverability
Capture that holds consent, engagement-based suppression, complaint and placement monitoring — weekly, not when something breaks.
- 09
SMS moments (Tier 2)
Restock, flash, delivery and win-back texts orchestrated inside the same flows, with consent and quiet-hours rules built in.
- 10
Monthly revenue report and review
Revenue by flow and campaign, repeat rate by cohort, email and SMS share of revenue, list health, and next month’s calendar — in a 30-minute call with the account open.
Across Florida
Ecommerce retention programme for brands in Miami, Tampa, Orlando, Jacksonville.
What clients said once the flows were live. The results sit under NDA; the words are theirs.
Churn dropped, reviews went up, and repeat orders followed. That was the whole point.
The flows just made sense. Customers were getting the right email at the right time and it showed.
Questions
Ecommerce retention programme in Florida: questions
What time should Florida brands send marketing emails and texts?
Texts only inside the legal window in the subscriber's local time: 8am to 8pm in the recipient's local time (§ 501.616). Florida area codes are presumed to be Florida residents. For email we test send times per segment rather than guess, starting from mid-morning local time. Florida covers Eastern (most of the state) and Central (Panhandle west of the Apalachicola River), so sends are split by zone.
When are Florida's biggest retail moments?
Snowbird season, spring break and hurricane-prep buying. The sales-tax holiday (Back-to-school sales-tax holiday, 20 July to 20 August every year) get their own campaigns. BFCM runs 27-30 November 2026 everywhere.
How much does ecommerce retention programme cost for a Florida brand?
Tier 1 is $3,500 a month, for brands doing $500K–$2M a year. Tier 2 is $5,500 a month, for scaling brands at $2M+. Every engagement starts with a free 60-minute audit, and the price is the same in every state.
What is ecommerce retention marketing?
Ecommerce retention marketing is everything a store does to turn first-time buyers into repeat customers and raise their lifetime value: automated email and SMS flows, loyalty and rewards, subscriptions and replenishment, and segmentation built on purchase behaviour. It is measured on repeat purchase rate, purchase frequency and customer lifetime value.
What is a good repeat purchase rate for a Shopify store?
For most Shopify stores, 20% to 30% of customers ordering again within twelve months is typical. Consumables, beauty and pet supplies run well above that; furniture and other one-off purchases run well below. The useful comparison is your own rate quarter on quarter, split by first-order product, which is how we report it.
What is the difference between this and the email service?
Email retention marketing is the channel: flows and campaigns. The ecommerce retention programme is the whole system run as a retainer — catalogue logic, reorder cycles, merchandising, testing, SMS in Tier 2, and the monthly reporting cadence. Most brands who want an outcome rather than a channel choose this.
How long is the commitment?
Month to month after the first 90 days. The first quarter is where the build happens; after that you keep us because the report says so, or you take the system in-house — it is documented for exactly that.
Retention experts
Let's talk email, SMS and the repeat revenue you actually want.
We work on Klaviyo, Omnisend, Brevo and Attentive. Ready when you are: talk to the person who will run your account, not a sales rep.
Get in touch