Retention Control

Blog category

Email & SMS

Automated email and SMS flows for DTC brands, from welcome to win-back: triggers, timing, copy, and when each channel has earned the message.

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Nothing published here yet.

The retention guides are still the best place to start.

Retention marketing guide

Start here

The guides, not the blog posts.

Three pages that answer most of what brands ask before the first call.

  1. 01

    Retention marketing guide

    What retention marketing covers, the five service lines, and where each flow sits in the lifecycle.

  2. 02

    The ten automated flows

    Every flow explained: its trigger, its job, and the mistake that stops it working.

  3. 03

    Retention ROI calculator

    Enter order volume, AOV and repeat rate to size what a realistic lift is worth over twelve months.

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